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Laura Hope Goldstone
Oct 11, 202413 min read
Don't Let Ease Diminish Discernment: Beware The Perils of Heavy GenAI Reliance
Don't Let Ease Diminish Discernment: Beware The Perils of Heavy GenAI Reliance


Laura Hope Goldstone
Oct 7, 20249 min read
Marketing Lessons to Improve Your Change Management Efforts: Where Marketing and L&D Overlap
To improve your change management efforts, consider these overlapping elements between marketing and L&D to best serve your audience.


Laura Hope Goldstone
Oct 4, 202411 min read
Beware Goodhart's Law: Make Your Metrics Work For You
Beware Goodhart's Law. Use the right metrics in the right ways to measure success more holistically, openly, regularly, and effectively.


Laura Hope Goldstone
Jul 24, 20243 min read
Content Framework: A Strategic Foundation for Content Writing
Use this content framework as a strategic foundation to improve your content writing and produce strategically aligned content every time.


Laura Hope Goldstone
Feb 12, 20245 min read
Super Bowl 2024: My 8 Favorite Ads and Why They Resonate
Do you love rating Super Bowl ads? Let's explore my 8 favorite commercials from Super Bowl LVIII (2024) and discuss why they resonate.


Laura Hope Goldstone
Jan 10, 20248 min read
Reflecting on 2023: 5 Lessons, 4 Quotes, 3 Books, 2 Accomplishments, and 1 Intention.
Here’s my review of 2023 – 5 lessons I learned, 4 quotes that resonated, 3 great new books, 2 accomplishments, and 1 intention for 2024.


Laura Hope Goldstone
Mar 3, 20223 min read
Achieving Flow in Marketing Writing
Through storytelling, and connecting to your readers, you can achieve flow in your business writing. Read on to learn how.


Laura Hope Goldstone
Feb 21, 20224 min read
Content Strategy Exercise: Multi-angle Content Planning
When executing on a demanding content strategy, use this content strategy exercise to create multiple assets under each topic umbrella.


Laura Hope Goldstone
Sep 3, 20215 min read
Which Comes First - the Stat or the Story?
First, any polarizing question like this can be answered with a catch-all: "It depends on whom you ask." There are likely strong angles...


Laura Hope Goldstone
Jun 20, 20214 min read
Solve Your Audience's Problems to Become Indispensable
Obstacles are Everywhere Last fall, I virtually attended a writing conferences that was everything a professional development-focused...


Laura Hope Goldstone
Oct 23, 20207 min read
How to Create a Messaging Document that Ensures Alignment
Messaging documents ensure alignment across efforts, especially for new products or content. These docs help all storylines work together.


Laura Hope Goldstone
Sep 25, 20205 min read
WIIFM?: Understanding Your Audience
What's in it for me? Once you answer that, you can provide clear value to your key audience segments, building strong customer relationship.


Laura Hope Goldstone
Sep 8, 20204 min read
What Makes a Brand Story Powerful?
What makes brand storytelling powerful? Storyhaven examines the qualities of engaging content and memorable storytelling techniques.


Laura Hope Goldstone
Sep 4, 20205 min read
The Essential Elements of Voice in Brand Storytelling
A brand's voice is evident in every audience interaction. Identify objectives, tone, language, and more for strategic branding alignment.


Laura Hope Goldstone
Jul 17, 20203 min read
Your Brand's Story: An Introduction
Whether you work for an established company, run your own start-up, or work for yourself, the business entity you represent has a brand,...


Laura Hope Goldstone
Jul 10, 20202 min read
Storytelling in Marketing
We're often told to start with what we know. Well, I've been in marketing for quite some time now, and I can assure you that storytelling...
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