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Marketing Lessons to Improve Your Change Management Efforts: Where Marketing and L&D Overlap
To improve your change management efforts, consider these overlapping elements between marketing and L&D to best serve your audience.

Laura Hope Goldstone
Oct 7, 20249 min read
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Beware Goodhart's Law: Make Your Metrics Work For You
Beware Goodhart's Law. Use the right metrics in the right ways to measure success more holistically, openly, regularly, and effectively.

Laura Hope Goldstone
Oct 4, 202411 min read
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Content Framework: A Strategic Foundation for Content Writing
Use this content framework as a strategic foundation to improve your content writing and produce strategically aligned content every time.

Laura Hope Goldstone
Jul 24, 20243 min read
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The Art of Balancing Structure and Action
Balancing structure and action is an art. Here are some ways to figure out how much strategy, data, reflection, and iteration you need.

Laura Hope Goldstone
Aug 30, 20235 min read
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Content Strategy Exercise: Multi-angle Content Planning
When executing on a demanding content strategy, use this content strategy exercise to create multiple assets under each topic umbrella.

Laura Hope Goldstone
Feb 21, 20224 min read
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